I write ads for some of the world's top brands (plus some cool startups).
Maybe yours is next.
Super HiFi
Online Ad Campaign
There's just something nostalgic about "radio". And Super Hifi, which is using AI to bring radio into the future, wanted to capture that nostalgia in their big launch campaign.
Cheddar Up
TV AD
Cheddar Up knows that volunteers don't actually like volunteering. In fact, they secretly hate all of us because we don't help.
So I wrote and directed an ad that said that... without actually saying that.
Resilience
Online Ad Campaign
Resilience wanted to capture the way companies REALLY talk about cybersecurity - even when they don't know what they're talking about.
Datacamp was having trouble conveying their value in a clear, simple way. The solution: a clear and simple ad.
This is part of an online campaign that got millions of views and greatly accelerated Datacamp's growth.
Datacamp
Online Ad Campaign
Asignet
Online Ad Campaign
Asignet wanted to make a splash with a funny campaign that would stand out in the stuffy "expense management" space.
And you can't argue with the client, so...
Jumbo
Online Ad
At a time when social media and tech companies are taking away our privacy and tearing us apart, Jumbo has a plan to stop them.
This online ad helped launch their brand.
Session Control
Brand video
This was a chance to do something a little more theatrical, with a great copy hook at the end.
BIO
I've done the freelance thing and the agency life. When I'm not writing and directing ads, I'm catching up on the news, acting like it doesn't bother me, and convincing myself that the Knicks will win a title one day.
My name is Brendan Carty. I'm the guy in the middle.
I have no idea whose kids those are.